The MEDIA programme is jointly run by the European Comission Information Society & Media Directorate General (INFSO Unit A2) and the Education, Audiovisual & Culture Executive Agency (EACEA Unit P8), which is in charge of the operational management of the MEDIA programme.

The MEDIA 2007 programme (2007-2013) is the fourth multi-annual programme since 1991 (previous programmes) and has a budget of € 755 million. It simplifies the programme's administration  and strengthens  its objectives:

• - to strive for a stronger European audiovisual sector, reflecting and respecting Europe’s cultural identity and heritage
• - to increase the circulation of European audiovisual works inside and outside the European Union
• - to strengthen the competitiveness of the European audiovisual sector by facilitating access to financing and promoting use of digital technologies

The MEDIA 2007 Programme comprises a series of support measures for the European audiovisual industry focusing on:

• training professionals
• developing production projects
• distributing films and audiovisual programmes
• promoting films and audiovisual programmes
• supporting film festivals

• http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:C:2010:029:0006:0007:EL:PDF

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